Who We Are

Not Your Average Finance Company

Our Story

About What We Do

Pacific Coast Capital is a non-regulated specialty finance lending firm providing asset-based lending solutions to lower and middle-market businesses across all industries.

As entrepreneurs ourselves, we see eye to eye with the challenges you face every day and understand how a personal relationship with your capital provider can enable you to grow your business without the stress of meeting financial covenants. Like you, we have had to make payroll too.

Pacific Coast Capital is not a merchant cash advance lender with complicated computer systems and frustrating voice activated customer service. Our state of the art technology is to your advantage in providing the best service possible and our experienced business lenders are always available to help.

Our Company Mission

Our mission is to provide capital funding and resources to small entrepreneurial businesses to help them grow and prosper. Free from regulatory restrictions, covenants and unnecessary compliance burdens, we invest in companies seeking to make a difference for its people, industry, and community.

Meet Our Team


Dave Drogos

Managing Director

​Although Managing Director of the group, Dave is first and foremost an entrepreneur. He has over 38 years of experience in the commercial lending field. He took a small finance company and grew it 5 times in 5 years using the financial support of an asset-based loan. He successfully sold his business to a bank. He then took his regional business nationally and doubled it again. He also runs a natural foods and wine exporter, cloud-based financial service software provider and a real estate investment company.

Jeffrey Lizar

Managing Director

​Jeff is Managing Director – Chief Credit Officer in charge of all credit and operations of Pacific Coast Capital. For the past 30 years, Jeff has used his experience and entrepreneurial spirit to help small businesses find financing solutions for rapid growth and unique challenges. He has worked for independent finance companies as well as regulated banks and recognizes the value of independence in helping companies find capital solutions. Jeff started a finance company with a small group that was later purchased by a bank and he has owned his own businesses.

Jeff graduated from Arizona State University with a degree in Finance and lives in Southern California. He spends his down time traveling, fishing, reading, writing, and watching his boys play water polo.


Get In Touch

Have any questions or want to learn more about Pacific Coast Capital? Feel free to reach out to us!